非公開
■タイトル:メンズ担当 リテールマーチャンダイジングマネージャー
【募集目的】
このポジションは、当社の直営店舗およびECサイト向けに、メンズ商品の品揃えの選定・仕入れを担当します。
常にビジネスの動向を分析し、販売実績や在庫状況をモニタリングしながら、顧客ニーズに合った商品構成を実現することが求められます。
売上目標の達成と利益最大化を目指し、OTB(仕入予算)、地域特性、季節トレンド、価格戦略、SKU管理などの要素を活用します。
米国本社や国内のマーチャンダイジングプランナー、アロケーション、VMD、マーケティング、オペレーションチームと連携し、ブランドメッセージやグローバル基準に沿った商品展開を行います。
【主な業務内容】
・ブランドと流通チャネルの理解を深め、ビジネスチャンスを特定する
・売上データ(ランキング、消化率、価格戦略など)を分析し、トレンドを予測
・店舗規模やSKU数、キャパシティに応じた日本市場向けの商品構成を作成
・発注数を予測し、システム上で在庫確保のための注文を実施
・卸売、フランチャイズ、ECチームと連携し、商品選定と発注を調整
・新商品や定番商品の再発注を四半期ごとに実施
・商品パフォーマンスに関する定性・定量的なフィードバックを米国本社に提供
・商品構成を定期的に見直し、売上計画とKPI達成を支援
・過去データと現在のトレンドを分析し、リスクと機会を特定。売上・在庫計画との乖離を調整する戦略を実行
・プランナーと連携し、在庫量の調整、値下げ・プロモーション、商品移動・キャンセルなどを管理
・月次の予測・OTB会議に参加
・アロケーターと協力し、新商品の店舗展開、補充、移動を調整
・VMD・リテールマーケティングと連携し、店舗レイアウトやディスプレイを効果的に展開
・店舗運営、エリアマネージャー、店長と連携し、店舗の特性(売上速度、規模、地域、性別・カテゴリ)に応じた調整を実施
・売上、商品トレンド、消費者の購買行動をモニタリング
・店舗訪問を通じて、販売スタッフからのインサイトや顧客満足度を把握
・競合他社の価格、利益、マーケティングなどを継続的に調査・分析
【JOB PURPOSE】
The Retail Merchandising Manager for Men’s is responsible for Selection & Procurement of the Product Assortment for Japan Company owned Retail Stores and Ecom through a consistent focus on studying the business, monitoring sales performance and inventory to fit the need of the customer.
Goal is to Achieve company Sales targets and Maximize Profits, utilizing factors such as OTB (open to buy) financials, localized market needs, seasonal trends, price strategies and SKU management requirements.
This position works closely and collaborates with local fields of Merchandising Planner, Allocation, Visual, Marketing and Operation team and USA counterparts to ensure consistent Product offerings, Brand Message, Global Store Standards and Image are executed.
【JOB RESPONSIBILITIES】
•Gain knowledge on the brand and distribution channels to identify opportunities.
•Review and Analyze sales data such as Rankings, Sell Thru, Pricing Opportunities, Predict sales trend.
•Create Assortment Plans tailored to Japanese market by Product Selection based on Store Volume, SKU counts capabilities and Store Capacity to ensure appropriate depth is achieved by Store Volume and Size.
•Forecast Order units and Place & Key orders in the system for inventory procurement.
•Partner with Wholesale, Franchise and Ecom teams to collaborate on Merchandise selection and Order placement.
•Initiate quarterly buys for all New Styles, Re-buys for Core Carry over Styles.
•Provide qualitative and quantitative feedback to US HQ on product performance to influence the creation of products that cater to the Japanese market demand.
•Effectively Achieve Japan Company owned Retail Stores and Ecom’s financial Sales plan and key performance targets by consistently reviewing and editing Product Assortment within Bulks and Stores on regularly bases.
•Analyze historical data and current trends to identify risks and opportunities; compare sales & inventory data of the assigned gender / category to company sales & inventory plan and provide actions to reconcile deviations by executing strategies.
•Partner with the Merchandising Planners to actively engage in and manage inventory levels by increasing and decreasing inventory, conducting in-season frontline’s markdown and promo cadences, transferring products, and/or cancelling orders.
•Participate and engage in monthly in-season forecast and OTB meetings.
•Partner with Allocators and Give guidance and vision to coordinate and execute new Product launch to Stores, Replenishment, Transfer so that the desired Assortment in all store types to be realized.
•Partner with Visual Merchandiser and Retail Marketing to execute effectively store layouts, product displays, window displays and instore pops.
•Partner with related fields such as Retail Operation, District Store Managers and Store Managers to constantly check and make necessary changes on store clusters using velocity, capacity, geography by gender / category.
•Monitor sales, product trends and consumer buying behavior.
•Conduct store visits to gather insights from sales staff and understand customer satisfaction and preferences.
•Research and constantly review competitors, including pricing, profit, marketing and other progress.
【JOB REQUIREMENTS】
•Strong observatory and analytical skills in assessing market and sales trends
•Strong aptitude with numbers and clear understanding of retail math
•Familiarity with Pricing, Costing, Packaging, QA and Product safety standards
•Strong organizational skills - ability to manage multiple projects, prioritize, and meet deadlines
•Ability to communicate persuasively, influentially, and responsibly across a cross-functional team
•Excels in team environments and in building / developing strong interpersonal relationships, while maintaining an individual determination to accomplish goals
•Ability to travel 10-20% of time
•Passionate about customer service (internal)
•Driven to excel and succeed, taking full ownership of his or her success
•Problem Solving
•Time Management
•Strong interpersonal skills
•Self-motivated
•Persistent
•English proficiency both in Verbal & Written
•Advanced computer skills (Excel - pivot tables/v-lookups/etc., Word, Internet)
【EDUCATION AND EXPERIENCE】
•Must Bachelor’s Degree or above
•Minimum 8+ years Merchandising buying experience, preferably in Retail, preferably within Footwear
世界170以上の国と地域で展開し、近年も力強い成長を続けているグローバルブランドです。
日本市場においても店舗拡大と売上成長が進んでおり、フットウェア以外の新カテゴリーも増やしており、今まさに“第二成長期”とも呼べるフェーズにあります。