非公開
JOB TITLE: Social Experience Strategist (Title not final)
LOCATION: Tokyo
■ROLE OVERVIEW:
The Social Experience Strategist strengthens Brand’s connection with Japanese consumers by positioning LINE as a key platform for strategic client engagement. This role enhances brand desirability, elevates the client experience, and contributes to commercial success across both e-commerce and retail.
Reporting to the Social Experience Manager, the role leads the strategic planning and execution of LINE initiatives, shaping a clear roadmap to evolve the platform into a seamless, integrated client engagement ecosystem. When relevant, the role may also support the amplification of priority campaigns across additional platforms such as X, LIPS, and @cosme.
While the overall CRM strategy and data governance remain under the CRM team, this role is responsible for activating client engagement through LINE and ensuring consistent, high-quality communication across digital touchpoints.
■KEY RESPONSIBILITIES:
LINE Ecosystem Roadmap & Transformation：
Lead the mid- to long-term evolution of LINE from a messaging channel into a connected customer engagement ecosystem.
・LINE Strategy & Channel Ownership
* Develop and execute annual and monthly LINE communication strategies aligned with brand and commercial priorities
* Define the role of LINE within the broader omnichannel framework
* Manage communication calendars and drive continuous optimization through structured PDCA cycles
* Own LINE CPF advertising strategy, including annual planning, budget management, audience segmentation and KPI setting
・Content Planning & Creative Direction
* Plan and oversee LINE communication formats (broadcast messages, rich menus, cards, etc.)
* Direct copywriting and creative development in strict alignment with luxury brand standards
* Ensure consistency with global brand tone, visual identity, and guidelines
・E-commerce & Retail Integration
* Design LINE activations supporting product launches, exclusives, and commercial campaigns
* Develop customer journeys that drive traffic to e-commerce and retail stores
* Enhance omnichannel client experience through coordinated execution
・Performance Analytics & Reporting
* Track and monitor key KPIs including open rate, CTR, CVR, revenue contribution, and unsubscribe/block rate
* Translate campaign and user behavior data into actionable insights to drive continuous optimization
* Integrate qualitative insights from social listening and other customer feedback channels to provide a holistic performance assessment
*Produce regular performance reporting and strategic recommendations to improve engagement and conversion
・Stakeholder & Agency Management
* Collaborate closely with HQ, Brand, PR & Product Marketing, CRM, E-commerce, IT, and Retail teams
* Manage external agencies and vendors to ensure excellence in execution
* Oversee approval processes while maintaining both operational efficiency and brand integrity
・Key responsibilities include:
* Designing end-to-end customer journeys initiated via LINE
* Integrating LINE touchpoints with e-commerce, retail, and membership experiences
* Planning enhancements such as 1-to-1 chat, appointment booking, service integration, and purchase-linked experiences
* Supporting behavioral data activation in collaboration with CRM, IT, and Data teams
* Developing and prioritizing a strategic roadmap positioning LINE as a core engagement layer within the omnichannel ecosystem
■ポジション概要
本ポジションは LINE を主軸に担当いただきます。同社はこれまでもLINE活用において先進的な取り組みを重ねており、今後も継続して注力していく方針です。本ポジションは、LINEを戦略的なクライアントエンゲージメントのエコシステムへと更に進化させ、お客様とのつながりを強化し、EC/ 店舗を横断するオムニチャネル体験の向上を推進する重要な役割となります。
求める人物像として、オウンドメディアマーケティング・デジタルエンゲージメント領域でのご経験をお持ちで、戦略的な思考/ ブランドへの熱意/ 適切にチームワークを進められる協調性をバランスよくお持ちの方を探しています。日本語ネイティブレベル、英語ビジネスレベルが必要です。
【業務内容変更の範囲】
（雇入れ直後）入社後に従事する業務は、上記業務内容とする
（変更の範囲）会社の定める業務
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