非公開
- Reporting line
Reporting to VP Sales & Marketing.
The role will also involve regular interaction with the local CEO on selected strategic topics, in alignment
with business priorities and overall financial objectives.
- Role Overview
The Japan Product & Marketing Manager drives business growth in Japan, with a primary focus on accelerating the transition from traditional gel-based specimen collection and transport systems to Liquid-Based Microbiology (LBM®) and supporting its effective adoption within target accounts.
Working closely and collaboratively with the sales team and internal stakeholders, the role contributes to customer acquisition, product positioning, and go-to-market execution, helping ensure that solutions are clearly understood and sustainably adopted within routine laboratory practice.
- Key areas of contribution
Initial focus is on the public hospital segment, where structured decision-making processes and clinical complexity make it a key driver for innovation and adoption.
This segment is a priority as it plays a critical role in enabling LBM ®transition at scale.
1. LBM® Go-to-Market Strategy & Adoption Acceleration
• Define and execute targeted go-to-market strategies to accelerate the transition from gel-based systems to LBM®, prioritizing high-impact public hospital and reference accounts.
• Identify and prioritize pilot accounts and actively support structured product evaluations, enabling evidence generation and reference building to accelerate broader LBM® adoption.
• Develop structured adoption pathways tailored to different laboratory environments (manual vs. automated), ensuring practical, scalable implementation.
• Drive demand by articulating the clinical, operational, and economic value of LBM®, supporting longterm conversion objectives.
• Collaborate cross-functionally to align commercial priorities with global strategy, adapting execution to local market dynamics and constraints.
2. Market Intelligence & Strategic Insight Generation
• Analyze market trends, competitive landscape, and customer needs to identify barriers and accelerators for LBM® adoption in Japan.
• Develop a deep understanding of laboratory segmentation (public vs. private, automation maturity, testing volumes) to refine targeting and prioritization.
• Generate actionable insights to inform product roadmap, positioning, and commercial strategy, ensuring alignment with local and global objectives.
• Act as a knowledge hub within the organization, sharing structured market intelligence and field feedback to support strategic decision-making.
3. Sales Enablement & Cross-Functional Execution
• Develop and maintain high-quality sales tools (presentations, case studies, workflow diagrams) to support clear and effective communication of LBM® value.
• Equip sales teams with structured narratives and practical use cases to facilitate customer engagement and conversion.
• Collaborate with product, marketing, and technical teams to ensure alignment on messaging, product requirements, and customer expectations.
• Monitor key performance indicators (e.g., adoption rates, conversion progress, account penetration) and provide recommendations to optimize commercial execution.
アットホームでグローバルな社風が特徴の企業です。