非公開
Overall, Job Purpose:
Plan and implement product communication and advocacy related programs (Product communication, TA branding, Patient advocacy, risk management, etc.) by closely working with internal stakeholders (brand team, medical team, Ethics & Compliance, Legal etc.) as well as external stakeholders (patients' groups, journalists and medical professionals) to maximize internal/external awareness of on-the-market and pipeline products, and also to accelerate launch of new products, increase disease awareness, and protect/enhance Lilly Japan's corporate and products brand.
Area of responsibilities:
■ Develop and implement product-related external/internal communications plans/campaigns aligned with brand strategies, while identifying communication opportunities and threats in the external environment and incorporate them into the plan appropriately. Plan/implementation includes the followings.
Development of PR materials - e.g. press release, standby statement, factbook, Facebook contents, etc.
Issuing press release (including the translation of global press release)
Handling media inquiries
Event implementation - e.g. press seminar, public seminar, CSR activity, etc.
Communication and collaboration with alliance partners (as needed)
Crisis communication
■ Identify and prioritize patient advocacy groups for each therapeutic are to work with and develop/maintain relationships and partnerships with selected groups as appropriate.
働きがいのある企業ランキングで常に上位にランクインするグローバル企業です。