非公開
＜職務内容/Job Responsibilities＞
Organization Overview:
The Market Research team belongs to the Business Intelligence and Planning, in the Marketing
department, and is one of the core functions with Commercial analytics, Forecasting, and New Product Planning.
This role is to provide an understanding of customer insights and market information based on the primary/secondary market research among customers (HCP, Patient, Payer, Co-medical, Caregiver).
Market research team usually partners with various cross functional teams depending on the project scope and objectives, such as Brand team, NGCE/MCE, Medical, CA, and also global/IBU to address to each of their business needs.
Overall Job purpose:
Market researcher is expected to be a strategic partner as an insight expert who works with brand team and other subject matter experts to uncover customers’ unmet needs and define opportunities by the clear logic and prioritization.
The market researcher demonstrates a deep understanding of the needs of the customer and how the customer’s insights can be incorporated into the brand strategy to better select the solution that would result in a greater market access.
Responsibilities:
• Lead and manage the market research projects to achieve objectives independently,
with controlling the timeline, resource/financial requirement of business partners in the most efficient way.
• Serve as a key resource within an assigned therapeutic area business and provide recommendation to influence on critical decision-making points (listed below as examples), by leveraging primary/secondary market research results.
o Localization of global brand strategy (MOT, Patient journey, Message development etc.)
o Design the local executional plan (Segmentation, White card creation, DAC campaign etc.)
o Measurement of brand health assessment (basically, belief perspective)
o Business case assessment (input to forecast, analysis done by commercial analytics etc.)
o Key venue/touchpoint for Launch readiness / Customer planning process
• Develop holistic approach of measurement/learning plans of annual market research projects with the tight communication and alignment with the assigned therapeutic area brand team, and relative subject matter experts.
• Share learnings within the market research team, and even beyond functions to synergize and enhance the capability of marketing approach to explore customer insights and link them to the brand strategy/execution improvement.
• Explore the innovative approach of understanding about customers insights aiming for the productivity
• Exchange information with IBU LMR(Lilly market research) organizations as a IBU family in a timely/frequently manner in order to develop the best practice of market research approach.
• Closely communicate with the global LMR especially during the series of brand plan development research projects for the pre-launch, and early stage of post launch brands
働きがいのある企業ランキングで常に上位ランクインするグローバル企業です。