非公開
◆Mission Statement:
Enhance the brand image and credibility through effective PR activities and advertising in accordance with the brand’s marketing objectives/strategies to maximize the sales and profit.
◆Main Responsibilities:
●Public / Press Relation
- Planning, developing and implementing PR strategies
- Actively negotiate with magazines for product placement (free editorials) and obtain multiple exposures
- Make press release based on the information by the HQ (sometimes from scratch)
- Press caravan for new product launch
- Press presentation for new product launch
- Organize event
- Reporting and clipping
●Advertising/Media
- Obtain premier position for watches
- Advertising material development
- Coordinate advertorial tie-ups
PROFILE
◆Reporting Structure: Senior Communication Manager
◆Working Relationship:
- HQ in Switzerland
- boutiques in Japan
- Customer Service & Logistics Center in Japan
- Media coordination manager
◆External Relation:
-Advertising agencies and media
-Editors/stylists /photographer in fashion magazines
-Press in mass media(TV, web news, newspaper, and e t c.)
-Influencer
-Event Organizer
-PR agency
-Celebrity/Athlete and agent
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